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GIS in Telecommunications
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Global competition is forcing telecommunication companies
to stretch their boundaries as never before -- requiring efficiency and
innovation in every aspect of the enterprise if they are to survive, if
they are to prosper, and especially if they are to come out on top. Even
as the competition grows fiercer each day, these companies must
simultaneously continue to offer the high levels of service their
customers have come to expect, or risk losing them.
With these kinds of challenges, telecommunications firms
worldwide are turning to GIS -- geographic information systems -- to
give them the edge they need.
GIS combines diverse kinds of geographic information, and
that gives forward-thinking companies an indispensable new tool. In the
hothouse telecommunications marketplace, GIS can help firms streamline
network design, find the clearest paths for wireless operations, or solve
difficult connectivity problems.
Companies like the ones profiled in GIS in
Telecommunications are also finding that GIS will solve marketing and
customer service needs -- combining up-to-date geographic information with
such data as demographics, service call histories, and revenue.
Some of the most exciting new markets for
telecommunications firms, location services, might not even exist without
GIS -- meaning that the technology helps companies offer new services
where none existed before: giving customers real-time interactive mapping
and routing services, or, when combined with 911 emergency services, even
saving lives and property.
The telecommunications industry sometimes seems to have
horizons that are limitless. Those firms that know this are finding that
GIS can enhance virtually every aspect of what they are doing, and take
them as far as they want to go.
About the author:
Lisa Godin is a tecnical writer and editor at ESRI.
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